Bloom is one of Los Angeles’ original cannabis vape brands, known for building a loyal following through product innovation. As the brand set out to reach a new generation of cannabis connoisseurs, Bloom partnered with High Tide to reimagine its identity beyond the visual clichés of the category.

High Tide led the strategy, visual identity, art direction, web, and packaging, crafting a system that projects authority and confidence without relying on familiar cannabis tropes. The result is a bold, distinctive brand defined by a confident use of color, a modern icon system that is both functional and refined, and a visual language that elevates their brand within the cannabis category.