Lines is a dermatologist-founded skincare brand by Dr. Marnie Nussbaum, created with a focus on post-treated skin. We positioned the brand as a modern, science-driven luxury line that celebrates aging rather than concealing it, balancing clinical credibility with emotional confidence.

The identity balances precision and boldness through a custom wordmark and monogram. We developed bespoke vessels with fluted details and zamac applicators to elevate form and function. A cohesive packaging system brings it all together, delivering medical expertise with the intimacy of everyday beauty rituals.