As padel begins to gain momentum in the U.S., we were approached by to create an identity and concept for one of Los Angeles’ first padel clubs. With locations at Westfield Century City and Culver City, Padel Up was designed for players of all levels. The result is an inclusive culutral hub that celebrate the sport’s active and social lifestyle through world-class facilities.

We partnered with the Padel Up team to create an identity rooted in both the sport and its community. The result is a bold P monogram paired with a custom logotype, both inspired by the energy and angles of the fast-paced game. Designed to live confidently across the club’s spaces, communication, and merchandise.